Buddy Bockweg

Chief Executive Officer

Buddy is an accomplished and results-driven executive focused on helping businesses and their employees thrive in the ever-changing world of work. He's proud of the results he's driven from some of the world’s most innovative companies, including JP Morgan Chase, YUM! Brands, Chick-fil-A, 21c Museum Hotels, Texas Roadhouse, Regions Bank, Humana, and many others, but he's most proud of the strong relationships he built throughout his journey!

After almost 20 years of solving big challenges of design, distribution, manufacturing and supply chain, he set his sights on a major gap in the industry: a software platform capable of optimizing, streamlining and automating the workflows running through the operations of a business. From quote to cash to customer experience, these processes have predominantly run via grunt work combined with 30 year old technology (Microsoft Suite). After decades of watching companies invest in what they did, he knew it was time for companies to start investing in how they did it, so at the end of 2020, Vsimple was born. Now he’s building a team and a company with the mission of delivering the future of work, today.

He holds a B.S. in Finance from The University of Louisville. Outside of his professional life, Buddy loves spending time with his children and wife, Taylor, and attending services at his church. He’s involved in local charities, rarely passes up a chance to play 18 holes and loves to be anywhere there is water.

Read Buddy's "Letter from the Founder"