THE PROBLEM
Manual processes were slowing growth
ProLift is a top-performing Toyota forklift dealer known for running lean. But even with strong leadership and a clear focus on efficiency, their internal operations started to bottleneck.
Each branch had its own way of doing things. Sales orders, project tracking, and admin tasks were handled across multiple disconnected systems. Teams spent too much time chasing updates and digging for answers. Leadership couldn’t get a clean view across the business.
“We had three systems trying to talk to each other, and it just wasn’t efficient.”
— Mike Pospischil, Sales Lean Manager
THE TRIGGER
Growth without losing control
ProLift needed to grow without adding complexity. The goal was simple: create shared processes across all eight locations without losing what made each market unique.
They didn’t want a bulky ERP rip-and-replace. They wanted a system that could unify operations, give them visibility, and keep things moving—without slowing teams down or draining resources.
THE SOLUTION
One system to run the work
Vsimple replaced fragmented tools with one centralized platform for managing quotes, orders, and workflows. No more guessing. No more digging. Everyone sees the same thing.
What changed:
Standardized processes across all locations
Real-time visibility into every quote, order, and task
One source of truth instead of endless internal back-and-forth
Reporting that works because the process is finally trackable
“Now when we make a process change, it’s just once. That’s a big deal.”
— Mike Pospischil
THE RESULTS
Faster, smarter, and read to scale
With Vsimple, ProLift removed the friction that was holding them back.
Every location runs the same way
Leadership has clear visibility across the business
Teams spend less time managing admin and more time moving work forward
The system scales with them, not against them
Company name
ProLift Toyota
Industry
Dealer & Distributor
Pain point
Time wasted on manual processes.
About the company
ProLift Toyota Material Handling is a forklift and equipment dealer helping businesses move, lift, and store goods more efficiently. With eight locations and over 450 employees, ProLift delivers sales, service, parts, and training to companies across the Midwest. As a top Toyota dealer and multi-time President’s Award winner, ProLift is committed to lean operations, strong culture, and consistent customer service at every branch.
