THE PROBLEM
Fragmented workflows and redundant effort
East & Westbrook is a construction company built on a client-first approach. But while the work delivered to clients was high quality, internal workflows told a different story.
With multiple departments managing different parts of a project, the lack of a unified system made it difficult to stay aligned. Even with the best intentions, things slipped through the cracks.
“It wasn't a lack of effort. Everybody’s always trying to get the information to each other in a timely and efficient manner and accurately... but things fall apart. We're all human.”
— Paul Westbrook, CIO
THE TRIGGER
Operational cracks behind high-performing teams
The company saw the strain on their people and processes. Teams were duplicating data, wasting time tracking down information, and struggling to see the big picture.
To grow without sacrificing their reputation, they needed more than effort. They needed a smarter, connected system.
THE SOLUTION
Connected workflows that work for everyone
East & Westbrook partnered with Vsimple to build a unified operations platform tailored to how they work. The Vsimple team embedded themselves in the process, helping bring together fragmented systems into one clear and connected workflow.
What changed:
Projects now tracked from start to finish in a central system
ask ownership and stage visibility clearly defined
Redundant data entry eliminated through connected workflows
Admin time reduced across teams
Team members now have easy access to accurate project information
THE RESULTS
Stronger execution and a stronger partnership
Vsimple transformed how East & Westbrook works, from sales to operations. Their teams are aligned, their information is accurate, and their clients feel the difference.
Efficiency improved with fewer administrative tasks
Accuracy increased through connected, error-proof processes
Teams collaborate with clarity and accountability
The implementation experience exceeded expectations
Vsimple became a trusted operational partner, not just a vendor
“You all have one of the best implementation processes of any software that I've dealt with. The on-site training, the follow-through, the attention to how we work — all of it made a difference.”
— Paul Westbrook
Company name
East & Westbrook
Industry
Construction
Pain point
Disconnected workflows slowed down execution.
About the company
East & Westbrook is a construction and engineering firm delivering complex industrial projects with a client-first mindset. Their teams specialize in safety, precision, and partnership across every phase of a project.
